During a trip to London in 1989, Beate, the founder of RATTLESNAKE, returned with three large bags filled with cool band shirts, interesting fashion items from the Punk and Goth scenes, and various studded accessories. She sourced these items from shops at Kensington Market, Carnaby Street, and Camden Market. Soon after she opened RATTLESNAKE in a small location in Vienna's 8th district. The RATTLESNAKE shop quickly gained a reputation as the go-to store for punk, underground, and metal merchandise. In 2001, the shop relocated to its current address at Kirchengasse 3 in Vienna's 7th Districtwhere Beate's husband Declan moved in with his tattoo and piercing studio.
In 2008 Beate and Declan and made two award-winning movies - watch them on YouTube: "TATTOOED - The Movie" and "IN YOUR FACE - The Neil Zlozower Story". The couple interviewed prominent musicians such as Slash, Henry Rollins, Billy Idol, Steve Vai, members of Van Halen, Kiss, the Red Hot Chili Peppers, and many others for the films. Both movies won several awards at international film festivals, including The Indie/Independent Oscar.